What we do…
Exposure Marketing is passionate about creating and delivering the perfect marketing platforms via exhibitions, conferences, events, print and online experiences. The highest ROI is delivered when a marketing platform is able to successfully connect a brand with its target market. Exposure Marketing has proven expertise in managing and creating niche experiences that allows this connection.
In 2005, Exposure Marketing founded and organised South Africa’s largest baby and parenting expo MamaMagic™, The Baby Expo™. MamaMagic™ has grown from a single show in Johannesburg to now being organised four times a year nationally, with two shows in Johannesburg, one in Cape Town and one in Durban. With over 300 exhibitors and on average 30 000 visitors attending each show, this brand has become a destination event for parents and parents to be in South Africa. Brands, big and small, have grown exponentially from their involvement with this show. If your brand is a part of this market you cannot afford to exclude MamaMagic™ from your marketing mix. Along with that we hold the exclusive licence for all Barney live events in South Africa.
Future Ed™ (Read more)
In 2011, Exposure Marketing explored the education market in South Africa. From research into the market it was quite evident that everyone was keen on uplifting South African education levels, were focused on the learner. Unfortunately there was little effort to support the teacher, the principal and the school. We firmly believe that these three elements hold the keys to uplifting education and ultimately the learners in South Africa. As a result Exposure Marketing founded and organised Future Ed™, The Education Show in July 2011 in Johannesburg. Future Ed™, is South Africa’s first exhibition to focus on educational resources for the school, for the principal and for the teacher. The show features a variety of service providers, resource suppliers, leadership tools, content seminars and workshops that aim to enrich the teacher, the principal and the school.
MamaMagic Milestones™ (Read more)
2014 saw Exposure Marketing extend the MamaMagic™ brand with the publication of our first magazine, MamaMagic Milestones™, as the official pregnancy and parenting guide for Baby City stores nationwide. Having existed as the Show magazine for each the MamaMagic™ expos over the past 10 years, we now have the opportunity to take it to the next level. Milestones™ focuses on the cornerstones of Pregnancy, Baby, Toddler and Family information to guide parents through the much awaited milestones of their lives. Distributed as a FREE magazine at Baby City stores, MamaMagic™ expos, baby clinics and in gynaecologist and paediatrician rooms, this QUARTERLY publication will boast a national circulation of 50 000.